Snapp is a multi-functional online service for requesting taxis, motor couriers, ordering food, purchasing various goods and other applications, which started its activity in December 2013. The founders of this company are Iyad Elkaser company and Mahmud Fauz; This company is operating under the ownership of Iran Internet Group. Stay updated with Dr.graphic …
After the launch of this software, in some cases Snapp was criticized by the taxi industry and accused of illegal taxi operations, lowering prices and unsafe services. Nevertheless, in the first two years of its activity, Snap was able to become one of the main players in e-commerce in Iran. Currently, SNAP with more than 500 full-time personnel, half a million users as drivers and ten million users as passengers has become one of the smart transportation systems in most cities of Iran. It is currently active in more than 100 big and small cities in Iran with drivers from Iran and other countries. Snapp software is currently released for two operating systems, Android and iOS.
Founders
Iyad Elkaser
Iyad Elkaser is a young Saudi-German graduate of Computer Science from Saarland University in Germany and has lived and grown up in this country since he was a child. He is introduced in the database of the World Economic Forum as one of the founders of Snapp. He is the CEO of the Middle East Rocket Internet Group, one of the largest startup investment companies, which is a subsidiary of the large Rocket Internet Group (registered in Germany).
Elkaser is an entrepreneur who has directly founded 3 Snapp companies in Iran, Middle East Internet Group in Germany (active in the field of providing services and investing in Internet companies) and Zidaya in Lebanon (active in the field of e-commerce) and in launching Startup Namashi has also played a key role. In 2017, Elkaser was included in the “Young Leaders of the World” list of the World Economic Forum due to its many efforts in the field of creating new businesses in the Middle East.
Regarding the start of activity and the path taken by Snapp at the beginning, Iyad Elkaser said:
“We came to Iran in 2013 to solve a simple problem, that is, getting a taxi, and today we have more than 50 million users in the Snap group, and we are proud of our achievements. Together with the best young people and successful Iranian entrepreneurs, we have built a collection that is one of the largest in the Middle East.”
Elkaser, the German CEO of Snapp Group, talked about the difference between Iran and many European countries in terms of the amount of technology used in daily life and said:
“From the very first step, investors were surprised by our decision to come to Iran, but We have proven them wrong. Now everything has become digital in Iran. When I return from Iran to my hometown in Germany, it is as if history has turned back. “As a German citizen, I can’t even get a taxi online in my city.”
Mahmud Fauz
Mahmud Fauz, who is of Emirati origin, also has a doctorate in computer science from Saarland University, Germany, and is a friend of Iyad Elkaser University.
Mahmoud Al-Fauz was the direct manager of Snapp in Iran for nearly a year. Al-Fauz is currently working in the Internet racket. A few years ago, he was the managing director of the Internet taxi service “Gini” and is currently a member of the board of directors of this company. This service operates in many Arab countries, including Jordan, Saudi Arabia, UAE, etc.
Ownership
The owner of SNAPP is Idehgozin Ertabatat Romak, an innovative company. This company currently leads and owns 5 electronic businesses. This company, which was established in 2014, currently manages the startups Bamilo, Snap Food, Snap Room, Snap Trip, Snap Heat, Snap Market, Snap Doctor and Scano in addition to Snap software. MTN and Irancell companies are among the shareholders of Iran Internet Group. Irancell invested 20 million US dollars in Snap in 2015. There have also been speculations that the IRGC is the main owner of this program, although Shahram Shahkar, the executive director at the time of SNAP, denies this issue.
In November 2018, there was an interview with Jobin Alagband, the then CEO of Snap, in which it was said that apart from the 60% owned by MTN and Irancell, the other 30% belongs to the German shareholder Iyad Elkaser. Of course, Mahmud Fauz, an Emirati businessman, is one of the main shareholders as the founder.
Snapp software features and application
Snapp (car request) _ Estimating the cost of travel
Snapp automatically calculates the cost of the trip; The cost estimate is a function of the distance to the destination and the traffic of the route and the travel time; So that the cost increases during peak traffic hours.
Rating the driver
After the end of the trip, passengers can rate drivers based on their level of satisfaction with the trip from one to five, and they can specify the reason for their satisfaction or dissatisfaction with the trip.
Rating the passenger
Drivers also show their level of satisfaction with passengers by choosing yes and no options.
The possibility of sharing a trip
Once a trip is accepted and the driver’s profile is displayed, the traveler has the option to share their trip profile with friends or family. In this case, other people can also see the driver’s details, driver’s phone number, vehicle details, departure time and travel identification number. Through this possibility, the exact live location (GPS) of the car can be sent to other people.
Travel options
After choosing the origin and destination of the trip, users can choose three options to choose the second destination, return and stop on the way. After selecting any of these options, the new price of the trip will be calculated based on the applied changes.
Snappfood
Snappfood is the first online food ordering service in Iran. This service was unveiled on March 3, 2015, with the possibility of displaying the location of the food sent on the map. This company is currently integrated with the Snapp system and continues to operate under the name of Snapp Food. In addition to the possibility of accessing and providing its services in the “Snapp!” super application, Snappfood It is also available through a separate application called “Snappfood” application.
Snappfood is one of the five successful electronic businesses in Iran in terms of the number of bank transactions. At the beginning of its activity as SnappFood, it was also possible to buy supermarket products.
Snap Market
Snap Market is an online supermarket software that is placed by Snap or the cooperation of Hyperstar chain stores.
Awards and recognitions
- The first place in the web and mobile festival in 2015
- The first place in the travel and travel group awards
- The first place of people’s choice awards
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