Introducing Divar

Divar started working on July 11, 2012 with the aim of buying and selling without an online intermediary. Divar’s brand privilege has been registered by “Agah Pardazan Houshmand” (Special Shares) in all legal authorities. Here is some useful information from DrGraphic.

It includes sections devoted to real estate, vehicles, goods, community service, Industrial equipment and jobs. On average, Divar’s users post more than 139.7 million new ads & over 53.1 million users open the app annually based on the latest published annual report.

The history of Divar

According to Iran digital economy annotation, Divar started its activity on July 11, 2012 with the aim of providing a platform for direct buying and selling in Iran. Divar brand today operates under the ownership of “Agah Pardazan Houshman” company. This company was launched in 2012 with the aim of better organization and development of online advertising services and was placed in the category of innovative knowledge-based companies.

The services of registering and reviewing Divar’s ads are available to users on all popular platforms, including Android, iOS and the web. At the end of September 2022, Divar Android application has the highest number of active downloads and installs in the country after Bazaar application with more than 24.4 million active installs on Android phones. The service of publishing and searching ads on Divar is currently available to users in more than 370 cities and countries. Ads are published in a variety of categories from real estate, vehicles and digital goods to employment and business services.

Since 2020, in order to be more efficient and provide services to businesses, by making changes, Divar launched dedicated services for active businesses on its platform so that business owners can sell their goods and services on dedicated pages more quickly and easily. Among these services, we can mention the agency panel and real estate consultants, the dedicated panel for car showrooms, and Divar’s store panel. Goods sellers can own an online and exclusive branch on Divar and have access to the wall’s tens of millions of customers.

With the benefit of strong infrastructure and advanced technologies, Divar has continuous development and improvement processes of its services. Using tools such as cloud infrastructure, machine learning, image processing, natural language processing and other up-to-date technologies, Divar’s technical and support teams improve the process of publication, search, filtering and communication in advertisements for users day by day.

The service development and optimization process is an inseparable part of Divar. We are always trying to maintain the position of the largest online reference in Iran, according to user feedback and constant reviews, to add newer and better services to our collection.

Divar’s business partners

In the way of developing and expanding services, as well as solving part of its operational needs, Divar will provide new services in the form of new companies. Divar offers a series of practical services to its users, along with Karnameh and Pishgaman.

Karnameh (karnameh.ir)

Karnameh started its work in the fall of 2018 with the aim of creating a better user experience in buying and selling cars and as a complementary service to Divar in the field of cars. This service intends to become a reliable assistant for Iranians in buying and selling cars and provides on-site expert car services and customized sales to users.

In Karnameh’s customized sales service, after expertise the technical part and body of the car and price estimation, it performs all the processes of posting and publishing ads, responding to buyers, coordinating visits and consulting for concluding a car sales contract for users within 5 to 7 days.

Among the other services in Karnameh, we can also mention “custom purchase” that, depending on the needs and budget of the customers, suitable cars are offered to them so that the process of buying a car is much easier than before.

Karnameh, like all innovative collections, has development processes on the agenda and will soon add other services to its service collection.

Pishgaman (Pishgaman Arman)

Divar’s other business partner is responsible for ad monitoring and part of customer support. Pisgaman, as an independent company, cooperates with Divar and in a way is considered the main arm of support and close communication with users.

Full monitoring of wall ads and their management is the main responsibility of Peshgaman company. This company has development plans and increasing services and will soon add new services to its collection.

Divar’s social responsibility

Divar was the platform for the activity of 53 million unique phones in 2021. The daily publication of more than 383,000 ads and 152 million visits per day has made Divar one of the most influential platforms in the country’s online platform.

Therefore, Divar is not just a simple business and tries its best to fulfill its role and responsibility towards users, society and the environment. In addition, all people who join Divar can contribute to the definition and implementation of projects related to social responsibility. Actions such as helping NGOs to preserve and protect Zagros forests, making it possible to report users on the Divar’s chat to increase the safety of women, making it possible to use the application for visually impaired people, and removing ads related to the purchase and sale of prohibited animal species, are just examples of Divar’s activities are in line with social responsibility.

Award

• Iran web and mobile festival – best accessibility features

Some advantages of using Divar app:

• More than 180 categories for all kinds of goods, services and needs
• Ability to upgrade ads for more reach and faster sales
• In-app chat feature
• Ability to choose multiple cities at the same time to search for goods and services
• 24/7 support
• User friendly design
• The most popular C2C app in Iran

summary

Divar is a website and application of Internet requirements and a platform for buying and selling new and second-hand goods and providing services in Iran, which was launched on July 21, 2011. The founder of the wall named Aghsh pardazan Houshmand Company is Hessam Armandehi and now it is a subsidiary of Hazardastan Information Technology Development Company.

Advertisements for the needs of millions of Iranians across the country are received and presented through Android, IOS applications, as well as Dewar’s website. 1 million unique devices have logged into the wall app or website.

Resources: Wikipedia _ X _ Divar